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Facebook Marketing

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Brand awareness

The brand awareness objective is for advertisers who want to show ads to people who are more likely to recall them.

The brand awareness objective gives you the estimated ad recall lift (people) metric, which shows how many people we estimate would remember your ad if we asked them within two days.

A brand lift study is required for the most accurate measurement of ad recall. However, if your campaign doesn’t meet the criteria to conduct a full study, the estimated ad recall lift (people) metric can be an accessible alternative.

Engagement

The engagement objective is designed to get more people to see and engage with your Facebook post or Page. With engagement as your objective, you can create ads that:

Lead generation

Collect lead information from people interested in your business. These info may be their emails or phone number

App installs

Send people to the app store where they can download your app

Catalog sales

Create ads that automatically show items from your catalog based on your target audience. For this to work you must have a store in your facebook page

Reach

The reach objective maximizes the number of people who see your ads and how often they see them.

Choose this objective if you want to build brand awareness, change brand perception or show your ad to as many people in your audience as possible. With this objective, you can choose to maximize your reach or impressions for the entire duration of your campaign. You can set frequency controls for how many times a person sees your ad and the minimum number of days between each time they see it.

For example, let’s say you want your ads to reach a large proportion of your target audience to help increase sales. You can also tailor your reach with location targeting to reach people within a certain radius of your business location. You can choose the reach objective to show ads to a larger portion of your audience. If you want to make people more aware of your brand or a new product, you can set frequency controls so that people see your ads more often.

to sell anything online

Traffic

The traffic objective is designed to drive people to your website or app. With traffic as your objective, you can create ads that:

  • Send people to a destination such as a website, app or Messenger conversation (Website Clicks)
  • Increase the number of people going to your mobile or desktop app (App Engagement)
Video views

Promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand. 

Messages

Get more people to have conversations with your business in Messenger or WhatsApp to complete purchases, answer questions or offer support.

Conversions

Get people to take valuable actions on your website, app or in Messenger, such as adding payment info or making a purchase. Use the Facebook pixel or app events to track and measure conversions.

Store traffic

If you have multiple stores, restaurants or other physical business locations, encourage visits and sales by showing ads to people who are nearby.A store means any physical place of business, such as a shop, restaurant, dealership, gym or salon.

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Mel ei insolens deseruisse, ad eum lucilius assueverit necessitatibus, ius et diam dicunt menandri. Sea ex mucius lobortis. Persius labitur in cum. Hinc numquam officiis ex mel, aeque utroque ex vim.

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